Launching a new business is exciting and I’m always honored to design a custom look and feel. For this data visualization company, I was given a color palette and direction to make a look that was “fresh and fun” while still being appropriate for the tech sector. After pencil sketches and a first round of options, one design stood out as the clear solution. Below are the three final versions.
There are so many different creative outlets that I enjoy, some are work-related and others personal pursuits. I am always looking for new ways to combine ideas to make something new or completely custom to fit a need. Although I’ve always had custom designed branding for my business, I’ve wanted to incorporate a handmade touch as well. I finally decided to design myself some new thank you cards, completely for my business. They combine illustration, design and screen printing to make something special to send to my clients. I’m excited to be sending these out!
Details: French Pure White Construction Paper, 100# Cover / Jacquard Black & Solar Gold Screen Printing Inks / Edition of 30
As usual, when I have a design project for a new business starting up, I really enjoy the process of starting from scratch. It’s always a pleasure take a client’s thoughts and bring those ideas into a visual identity. For Keep Safe Productions, we actually decided to go with a black and white only design. It felt like the right fit for this design, while lending itself to all the final uses that the business owner will need as the business grows. Another issue that came up was the need for two different shaped logos, so I ended up designing two logo variations.
I always really enjoy working with friends on their own small businesses, especially when it’s branding. After discussing ideas and what they envision, I get to bring the ideas to life and come up with something solid. Plaid Love Threads is a company selling hand-embroidered gifts and items for the home. After choosing a design, the owner chose a color palette that is often seen in plaid, so that she could coordinate her packaging easier. The end result is so much fun and a perfect fit- and this is the reason collaboration is good!
Since it’s such a good match, I requested that last photo above from the owner to showcase the packaging and her beautiful work!
Eden Project is a large gardening project in Livermore that is producing pounds of edibles each year. It came time to create some official branding for the project and I got to work on it. I really like the monochromatic color scheme of this one.
A new logo for a brand new organization. Impact Projects focuses on helping grassroots projects succeed, enabling them develop the initial idea into something that can achieve larger impact within the community.
One of my favorite things is to lend my design skills to my friend’s projects, I really enjoy seeing their projects grow. This design project was no exception, especially since it involves a tasty beverage. Proceeds from the sale of this beer will be used to support programs in Burma, officially called Myanmar.
I think I was downright giddy when my friend Anna asked me to work on a rebrand for her vintage shop, Revolving Styles. I have admired the items that Anna curates for a few years now and was honored that she chose me to update the look for the shop. The direction was to create something classy but modern, that leaves room for growth as the shop and brand expands. I am really happy with how the logo and new business cards turned out. Good luck to Anna and Revolving Styles in this next phase!
Visit the Etsy shop at www.revolvingstyles.etsy.com and the blog at www.revolvingstyles.blogspot.com.
We’ve also discussed teaming up on a couple more projects, keep an eye out for those in the future.
SeeDubRun is a wellness fair and run having its initial event later this year. I was approached by one of the partners, the Dublin Unified School District, to be a part of the event. The logo needed to represent the surrounding area, but set it apart from the other events in the area. Branding went beyond just a logo, to the event day goodies as well.
Working on this piece of branding for a new midwife business was so exciting for me. I saw all the hard work, through the apprenticeship and tests that lead to this point and cannot be happier for her achievement. It’s always exciting to be a part of the initial stages of a new business.
I wanted to create something that felt comforting to a mother-to-be, that also would still stand out from the crowd. A palette of muted colors were chosen to soften the logo, which also adds to the feeling of comfort.