Branding: Laurel Midwifery

Working on this piece of branding for a new midwife business was so exciting for me. I saw all the hard work, through the apprenticeship and tests that lead to this point and cannot be happier for her achievement. It’s always exciting to be a part of the initial stages of a new business.

I wanted to create something that felt comforting to a mother-to-be, that also would still stand out from the crowd. A palette of muted colors were chosen to soften the logo, which also adds to the feeling of comfort.